Is CASI a real person?
No. CASI is an AI. When it messages or calls your leads it says it is the AI assistant for your business, and it hands the conversation to your team whenever a person is needed.
What is the 4C system?
The four channels CASI runs to bring in buyers: Connections (partnerships and joint ventures with people who already have your audience), Content (organic posts, video and email), Creatives (paid ads, with around 30 new creatives a day and kill and scale rules) and Cold outreach (outbound email and DM). Every lead then goes through the same pipeline: CASI books the call, runs the close and delivers the client to your team.
Where does CASI live?
In Slack, WhatsApp and email, where you message it like a teammate. If your team already uses AI tools or an internal operating system, CASI plugs into those instead.
How is CASI delivered today?
Funneling Media sells this work today as a done-with-you or done-for-you service. CASI is the software version of that service.
What does it cost?
A subscription plus usage credits for the work CASI does, such as ads, calls and messages. Enterprise teams can bring their own AI model keys. Nik walks you through the options on the Roadmap call.
What happens on the Roadmap call?
It's a free call with Nik. You go through your offer, price, ideal client and current pipeline, and he maps which parts of the 4C system CASI should run first. If it's a fit, he explains how setup works.
Can you guarantee new clients?
No, and be careful with anyone who does. CASI keeps the channels running and makes sure every lead is contacted fast and followed up. How many become clients depends on your offer, price and market.
What does CASI connect to?
On the acquisition side: your website forms, calendar, CRM, phone and text, Meta, Google and LinkedIn ad accounts, and your checkout. The team confirms your exact stack during setup.
What happens to what I type in the chat?
Your name, email and phone are stored so the team can follow up, and they are never sent to the AI model. When CASI runs for your business, the team reviews access with you before connecting any account.